Vrij Uit splashpage

Designing a homepage for a travel website can be achieved many ways. This project is an A/B test to research the best approach.

A splash-page is a sort of pre-home page front page. The goal of this screen is to direct the user into the right environment and after this step not confront the user again with a irrelevant information. A splash-page should be as uncomplicated as possible, straight forward and without distractions.

Does the conversion increase by inspiring the customer or is displaying a traditional search engine combined with special offers more efficient in driving eventual sales?

Measuring is knowing…