Nothing is more important than an attractive quality location photo when you are considering booking a vacation.
When creating banners, so many times I am asked to use photographic material that is dark or over-exposed. Sometimes with unsatisfactory details like black back lit trees, sometimes unsharp or even with beaches and grey skies…
It has become routine to check all images I use to get the best possible conversions out of each banner.
To illustrate my skills check out some before and after images.